Head of Sales

Responsibilities

• Develop and execute the national sales strategy in line with company growth and profitability objectives
• Translate annual business priorities into clear regional, branch, distributor and field-team targets
• Identify growth opportunities by geography, channel, category, brand, pack size and customer type
• Lead the design and continuous improvement of the company’s national distribution model
• Define distributor territories, operating standards, responsibilities, investment requirements and performance measures
• Build strong commercial relationships with key distributors and wholesalers while protecting company standards and margins
• Provide overall leadership to Area Managers, Sales Executives, Sales Representatives and the wider national sales staff
• Build a performance culture based on discipline, accountability, capability development and measurable results
• Deliver monthly, quarterly and annual sales targets across regions, channels and product categories
• Drive portfolio selling and reduce dependence on a limited number of high-volume products
• Oversee pricing execution, trade programmes, visibility standards and sales incentives in line with approved company policies
• Lead the monthly sales forecasting and demand-planning process
• Coordinate with Supply Chain, Production and Logistics to match market demand with product availability
• Establish a disciplined national sales performance management system
• Track primary sales, secondary sales, distribution, active outlets, strike rate, productivity, portfolio mix and execution quality
• Deliver profitable sales growth and protect company margins
• Control trade discounts, rebates, incentives, promotional spending and other sales investments
• Review regional and channel cost-to-serve and recommend actions to improve efficiency
• Monitor competitor pricing, distribution, promotions, product activity and channel movements
• Provide clear market intelligence on customer behaviour, regional demand, channel performance and emerging risks
• Support senior management in shaping the company’s long-term commercial and distribution strategy

Job Requirements:

Required Qualifications & Skills

• Bachelor’s degree in Business Administration, Marketing, Commerce or a related field
• Minimum 12 years of progressive sales experience in FMCG or a closely related consumer goods industry
• At least five years in a senior national or multi-regional sales leadership position
• Proven experience managing Regional Managers and a large, geographically dispersed field sales organisation
• Demonstrated success in distributor management, route-to-market design, sales-force effectiveness and market expansion
• Practical experience managing both primary and secondary sales across traditional trade and other key channels
• Strong understanding of Myanmar’s wholesale, retail and regional distribution environment
• Experience in beverages, food, household products, personal care or other high-frequency consumer categories is preferred

Working Time:

Job Benefits:

Employer details:

Industry Leading FMCG Company

Salary:

Negotiable

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