Head of Marketing

Responsibilities

• Architecting and directing comprehensive, long-term marketing strategies and optimizing annual budget allocations to maximize Return on Investment (ROI) and minimize Customer Acquisition Costs (CAC)
• Championing the platform's brand identity and overseeing high-impact digital, social media, and traditional marketing campaigns to elevate brand equity and market awareness
• Engineering aggressive, data-driven growth initiatives targeting both driver-partner onboarding pipelines and passenger acquisition/retention loops within the marketplace
• Leveraging advanced market analytics, consumer behavior insights, and competitive intelligence to continuously pivot and refine marketing tactics in a fast-paced environment
• Cultivating and scaling a high-performing marketing organization through direct mentorship, clear objective-setting (KPIs/OKRs), and rigorous performance management

Job Requirements:

Required Qualifications & Skills

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a highly relevant discipline
• More than 7 years of progressive marketing experience, with at least 3 to 5 years in a senior leadership capacity
• Proven track record of scaling a dual-sided marketplace or digital platform (e.g., ride-hailing, food delivery, e-commerce, fintech) within competitive regional markets
• Deep expertise across performance marketing, brand strategy, localized growth hacking, and public relations (PR)
• Highly analytical mindset with the ability to interpret attribution models, cohort analyses, and platform utilization metrics to drive spending decisions
• Exceptional negotiation and relationship-building skills to manage media agencies, creative production houses, and external corporate partners
• Ability to navigate fluid market dynamics, make high-stakes financial decisions under pressure, and rally cross-functional teams (Product, Tech, Operations) around unified growth goals
• Elite written and verbal communication skills, with a native ability to craft compelling brand narratives

Working Time:

9:00 AM ~ 5:00 PM

Monday ~ Friday

Saturday & Sunday closed

Job Benefits:

Employer details:

Salary:

3,000,000 MMK

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