Product Manager

Position Summary

Responsible for enhancing brand awareness, shaping brand perception, and strengthening brand equity within the medical channel. Play a key role in delivering impactful customer experiences and driving engagement with healthcare professionals through strategic marketing initiatives.

Responsibilities

• Assist in developing and executing brand strategies and promotional campaigns for prescription/OTC drugs within the assigned therapeutic area
• Maintain a steady stream of market data collection, analysis, and report submission to direct supervisor, including but not limited to competitor activity, trade insights, and consumer insights
• Coordinate with Key Opinion Leaders (KOLs), doctors, and institutions to build brand advocacy through scientific engagements like CMEs, trainings and workshops
• Establish and maintain strong rapport with healthcare professionals (HCPs), ensuring consistent engagement and trust-building through personalized and value-driven interactions
• Develop, propose, implement, and monitor campaigns and other brand marketing strategies across medical channel in collaboration with the sales and distribution team and in alignment with business objectives
• Get the most out of the agency management for particular marketing activities such as on ground activations, merchandising, promotions, and other marketing activities
• Support planning and execution of new product launches, including creating launch materials and organizing training programs
• Perform other tasks assigned by direct supervisor

Job Requirements:

Required Qualifications & Skills

• Bachelor’s degree in medicine, Pharmacy, or any other medical related background, professional diploma or certificate in Marketing Management preferred
• Minimum 3 years' of experience in medical or pharmaceutical marketing, or a related role
• Strong knowledge of healthcare industry trends and regulations
• Ability to work collaboratively with cross-functional teams and manage external agencies
• Strong analytical skills with the ability to interpret data and make informed decisions
• Proficiency in using marketing and communication tools and platforms
• Excellent written and verbal communication skill both in English and Myanmar languages
• Proficient in Google services and Microsoft office suite (Word, Excel, PowerPoint)
• Demonstrated ability to work independently with minimal supervision
• Understanding the sexual and reproductive health would be an asset

Working Time:

9:00 AM ~ 5:00 PM

Monday ~ Friday

Saturday & Sunday closed

Job Benefits:

Employer details:

Industry Leading Healthcare Products Distribution Company

Salary:

Negotiable

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