Senior Marketing Executive

Position Summary

Responsible for planning, coordinating, and executing on-ground marketing activations in the respective markets. Ensure timely and high-quality execution of brand activations, sampling programs, in-store promotions, and event marketing, while maintaining strict control over budgets and timelines, in alignment with the organizations and brand’s strategies.

Responsibilities

• Plan and execute BTL marketing campaigns, including consumer activations, retail displays, merchandising, and sampling
• Coordinate event logistics, branding materials, giveaways, and field staff support
• Select, brief, and manage activation agencies and vendors
• Monitor on-ground execution through checklists, field visits, and real-time reporting
• Evaluate agency performance and ensure adherence to SLAs, timelines, and budgets
• Gather post-activation data such as footfalls, engagement, and leads
• Analyze campaign ROI and provide actionable insights
• Work closely with internal stakeholder teams by aligning on-ground activations with brand strategy and business objectives
• Maintain proper documentation, including budgets, reports, contracts, and photos/videos
• Track and control marketing spend related to activations
• Perform other tasks assigned by direct supervisor

Job Requirements:

Required Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, or related field
• 1~3 years of experience in BTL marketing, event execution, or trade marketing
• Strong understanding of field activations, vendor management, and regional marketing
• Excellent communication, negotiation, and coordination skills
• Willingness to travel and visit activation sites regularly
• Proficient in Excel, PowerPoint, and basic marketing tools
• Proficient in Google services and Microsoft office suite and other relevant software and tools
• Ability to work independently and manage multiple projects under tight deadlines with minimal supervision
• Understanding the sexual and reproductive health would be an asset

Working Time:

Monday ~ Friday

Saturday & Sunday closed

Job Benefits:

Employer details:

Industry Leading Healthcare Products Distribution Company

Salary:

Negotiable

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