Digital Marketing Manager

Position Summary

Responsible to lead the strategy, planning, execution, and optimization of all digital marketing initiatives to enhance brand awareness, increase engagement, and drive measurable impact across digital channels. This includes social media, paid advertising, SEO/SEM, email marketing, and web content management.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with organizational goals
• Oversee SEO, SEM, and Google Ads campaigns to increase website traffic and lead generation
• Plan and manage paid media across platforms (Facebook, Instagram, YouTube, Google)
• Supervise content creation for web, email, and social media, ensuring brand consistency and health messaging accuracy
• Use analytics tools (e.g., Google Analytics, Meta Insights) to track and improve campaign performance
• Collaborate with internal teams such as brand team, production team and external vendors (media agencies, influencers)
• Manage and optimize the digital marketing budget and reporting framework
• Stay current with digital trends and emerging technologies in health communication
• Perform other tasks assigned by direct supervisor

Job Requirements:

Required Qualifications & Skills

• Bachelor’s degree in any discipline (preferable the professional diploma or certification in Marketing Communications, Digital Media and other related backgrounds)
• Minimum 4–6 years of digital marketing experience, preferably in healthcare, or social impact sectors
• Proven experience with social media strategy, Google Ads, email marketing tools (e.g., Mailchimp), and CMS platforms (e.g., WordPress)
• Strong understanding of data-driven marketing, SEO/SEM, and A/B testing
• Excellent communication, leadership, and strategic thinking skills
• Ability to work under pressure and manage multiple deadlines in a fast-paced environment
• Understanding the sexual and reproductive health would be an asset

Working Time:

Monday ~ Friday

Saturday & Sunday closed

Job Benefits:

Employer details:

A Multinational Reproductive Health Products Company

Salary:

Negotiable

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