Trade Sales Manager

Position Summary

Responsible for designing, implementing, and managing effective distribution strategies across on-trade, off-trade, and emerging channels. Ensure profitable growth, increased market penetration, and improved customer service through best-in-class execution and partner alignment.

Responsibilities

• Design and implement a scalable and profitable strategy tailored to national and regional market dynamics
• Evaluate and recommend the optimal mix of distributors, wholesalers, and direct-to-retail models
• Integrate traditional and modern trade channels with digital and e-commerce opportunities
• Optimize geographical coverage, outlet reach, and retail execution standards
• Translate commercial objectives into actionable plans by channel and region
• Drive pricing strategy, trade promotions, incentives, and outlet-level activation
• Support sales forecasting, inventory planning, and logistical coordination with supply chain
• Track competitor activities, consumer preferences, and regulatory changes impacting trade
• Implement sales KPIs and dashboards to enable data-driven decisions
• Work closely with brand, trade marketing, sales, and finance teams to align execution plans
• Guide cross-functional teams during market launches, promotions, and seasonal campaigns

Job Requirements:

Required Qualifications & Skills

• Bachelor’s degree in Business, Marketing, or related field, MBA preferred
• Minimum 6-10 years’ experience in FMCG or beverage alcohol industry, with at least 3 years in trade sales or distribution role
• Strong understanding of alcohol distribution regulations and channel dynamics
• Must include hands-on experience in sales, distribution, trade marketing, or commercial operations
• Ability to define channel segmentation, priority, and performance metrics
• Proven expertise in distributor management and sales operations
• Ability to manage ambiguity, work under pressure, and drive results in complex markets
• Excellent communication, negotiation, and stakeholder management skills
• Ability to structure trade margins, pricing models, and promotional spends

Working Time:

Job Benefits:

Employer details:

An Industry Leading Beverage Company

Salary:

4,000,000 MMK

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