Group Product Manager (OTX Brands)

Responsibilities

• Creating, formulating and outline a comprehensive marketing plan for the year and aligned with the strategic business plan
• Analyze consumer and customer behaviour, market trends and other pertinent factors to identify business opportunities and define the essential tasks for brand growth
• Create marketing strategy to build plans for the Business and Marketing objectives for assigned brands
• Travel to markets/key cities for product promotion activities and track the product promotion and development
• Obtain consumer insights to drive brand proposition and positioning
• Interact with the various relevant teams regarding the events that are being organized under the brand and keep them updated with the branding plan
• Identify and interface with advertising / communication agencies to execute branding, promotion/ advertising campaigns and ensure adequate coverage

Job Requirements:

Required Qualifications & Skills

• M.B.B.S /B. Pharm Graduate plus MBA preferable
• At least (5) years in FMCG/OTC/OTX and preferably some meaningful experience in brand management/marketing
• Should have good BTL and digital marketing knowledge

Working Time:

Job Benefits:

Employer details:

An Industry Leading Pharmaceutical Company

Salary:

Negotiable

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