Trade Marketing Manager

Responsibilities

• Manage a team of PSRs to drive trade marketing activations and visibility across pharmacies
• Ensure effective utilization of merchandising team and establish robust monitoring mechanisms
• Manage and develop vendors for merchandising elements
• Plan consumer promos and brand promos, mystery customer rounds
• Plan direct-to-consumer consumer brand activations for focus products
• Build quick availability and awareness especially for new product launches at store level
• Ensure optimal product availability at pharmacy level and initiate a feedback loop back to sales teams
• Manage trade grievances in terms of stocks and visibility
• Effective utilization of trade marketing budget
• Gather competitive intelligence and take up regular market studies
• Identify new product opportunities and align on new product pipeline for key brands
• Translate shop level insights to POSM Innovations
• Build productivity dashboard and motivate PSRs to deliver productivity measures

Job Requirements:

Working Time:

Job Benefits:

Employer details:

An Industry Leading Pharmaceutical Company

Salary:

Negotiable

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