Head of Marketing

Position Summary

This role is pivotal in shaping and executing marketing strategies, building strong brands, and driving growth through innovation. Oversee branding, communication, pricing, and product development while mentoring a high-performing team by ensuring that all marketing activities align with the organization’s goals and values.

Responsibilities

• Develop and implement a comprehensive marketing including the positioning of all brands, current and future brand strategies including vision, goals, and manifesto
• Lead the organization’s branding and communication strategy, including digital and traditional media, KOL partnerships, and consumer engagement campaigns
• Collaborate with Sales and Distribution teams to analyse data, unlock new business channels, execute trade promotions, and strengthen partnerships with key venues and retailers
• Define consumer and trade pricing models that balance affordability and competitive margin requirements
• Strategize product launches, identifying the right SKUs for the current year and planning ahead for future years
• Plan and oversee yearly consumer research to assess brand health and guide marketing decisions
• Manage partnerships by collaborating with agencies while fostering strong relationships with key partners, including convenience stores, premium bars, and clubs, to support activations and events
• Inspire, coach, and mentor the team to grow as standout leaders
• Provide decisive leadership to ensure clarity in decision-making and strategic alignment
• Promote a culture of continuous learning and growth, building a collaborative and high-performing team
• Perform other related duties as required

Job Requirements:

Required Qualifications & Skills

• Master’s degree in Marketing, Business Administration, or a related field
• Minimum 5 years' of experience in marketing, with a proven track record of success in a senior marketing role. Experience in FMCG, healthcare or other related industry is a plus
• Demonstrated ability to lead and inspire a team, drive results and foster a collaborative work environment
• Strong analytical skills and ability to use data to inform strategy
• Excellent communications and interpersonal skills
• Demonstrated ability to work independently with minimal supervision
• Self-driven with a passion for creative solutions and continuous improvement
• Ability to thrive in a fast-paced, results-driven environment
• Proficient in Google services and Microsoft office suite (Word, Excel, PowerPoint) and other relevant software and tools
• Understanding the sexual and reproductive health would be an asset

Working Time:

Monday ~ Friday

Saturday & Sunday closed

Job Benefits:

Employer details:

A Multinational Reproductive Health Products Company

Salary:

Negotiable

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