Marketing Manager

Responsibilities

• Lead, motivate, develop skills and competencies of the consumer activation team to grow and to achieve their personal development objectives
• Lead the planning and execution of consumer activations (e.g. consumer promotions, merchandising, visibility, events) of all brands in the company's portfolio to drive the strategy plan
• Work closely with brand development team and commercial team to develop annual brand activation plan
• Pioneer in developing and executing consumer data-driven activities derived from insights provided by consumer intelligence team
• Understand and effectively use consumer segmentation and customer segmentation for consumer activation planning
• Apply consumer data and insights to create data-driven activities
• Effectively manage and control consumer activation budget
• Provide inspiring activation brief to agency and timely activation evaluation and key learnings
• Following the UTC SOP to develop and improve annual UTC plan and executions
• Adopt and utilize brand communication campaigns and/or sponsorships to create brand experience activations
• Adopt brand corporate identity to create brand merchandising and visibilities
• Provide and update monthly activation dashboard
• Participate in quarterly commercial meeting
• Ensure all business activities comply with legal demands, ethical standards, and company code of conduct

Job Requirements:

Required Qualification & Skills

• Bachelor’s Degree is required, Master’s Degree is highly desirable
• Minimum 10 years of related experience with at least 5 years in managerial position
• Extensive experiences in marketing and/or trade marketing of FMCG or wines and spirits industries
• Balance of creativity and analytical skills
• Excellent in communication, influencing, interpersonal and social skills
• Fluent in both Burmese and English
• Must be computer literate and be familiar with email, MS Office
• Work experiences in MNCs is strongly preferred
• Flexibility to travel domestically
• Comfortable to work in an alcoholic beverages’ on-trade environment

Working Time:

Job Benefits:

Employer details:

An Industry Leading Beverages Company

Salary:

5,000,000 MMK

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