Group Product Manager

Responsibilities

• Managing assigned brand health with a long-term sustainable marketing strategy
• Drive growth and increase penetration and consumption of assigned categories of brands in addressable markets to gain market share
• Understand the consumers/HCP’s, market trends, and other relevant factors to identify the business opportunities and job to be done for brand growth
• To achieve assigned category topline and manage A&P effectively to meet the business objective
• External and internal stakeholders coordination and management
• Travel to markets/key cities for product promotion activities and track the product promotion and development
• Develop and lead long-term brand strategy and annual milestone activities to drive the brand growth
• Working with advertising agency to develop communication campaign to strengthen brand proposition and drive brand preference among target consumer
• Lead and guide team for communication material, all form of content development based on Brand Strategy, Consumer Insight and Consumer Research
• Develop media strategy based on each campaign to maximize the launch
• Maximize media expenditure for optimum awareness drive based on brand strategy
• Prepare marketing mix based on consumer learning through researches and sales information
• Post launch analysis of the new product launch and recommend management for action plans
• Ensure flawless execution of NPDs by working cross functionally with stakeholders
• Monthly report including market share, budget spending, media buys vs. plan, brand health tracking (Penetration, Consumption and Brand Imagery)
• Work with Regulatory affairs for new product registration

Job Requirements:

Required Qualifications And Skills

• Any Graduate ( prefer B. Pharma /Science Graduate ) + MBA preferred
• Must have 6-10 years of brand management experience with managing OTX brand- OTC and RX brands
• Must have good knowledge/experience of Digital marketing/social media management
• Must have past experience /skills to manage/coordinate with KOL’s and HCP’s
• Should have good knowledge and experience of BTL/ATL
• Previous sales experience will be an advantage

Working Time:

9:00 AM ~ 5:00 PM

Monday ~ Friday

Saturday & Sunday closed

Job Benefits:

Employer details:

A Market Leading Multinational Distribution Company

Salary:

Up to 2,000,000 MMK

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