Section Head, Marketing and Merchant Management

Responsibilities

• Develop marketing strategies and tactics to drive traffic into the bank – owning the implementation from idea to execution
• Coordinate, manage and execute all marketing, advertising, and promotional activities
• Supervise all marketing activities and social media channels and activities
• Preparing and managing digital marketing budget – Quarterly, Semi-annually, Annually
• Conduct market research consistently to keep up to date with existing market trends and forecast future potential market trends
• Analyze current market conditions and competitor information quarterly and yearly
• Develop and implement marketing & project plans and go-to-market strategies for the bank’s new and existing products
• Maintain and expand existing marketing platforms including social media platforms
• Monitor, review, and report on all marketing activity monthly and ensure targeted results
• Prepare and monitor marketing budget on a quarterly and annual basis and deliver marketing activities within agreed budget to reach targeted KPIs
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Collaborate with internal stakeholders, creative teams and external agencies and vendors

Job Requirements:

Required Qualifications And Skills

• 5+ years of relevant working experiences in Marketing field
• Proven record of planning and executing successful marketing events and product launches
• Excellent understanding of digital marketing concepts as well as online marketing tools such as Facebook Adverts, Google AdWords & SEO/SEM
• Excellent communication and interpersonal skills – must have an adaptable communication style for interacting with team members and upper management
• Microsoft Office skills are required (MS. Excel, MS. Word and MS. PowerPoint)
• A high degree of self-drive and motivation
• Fluency in Burmese & English languages
• Team leader and player, able to work under pressure & over-time as needed
• Top-notch negotiation and influencing skills with empathetic mind
• Must be able to travel as required by business need – within and outside of Yangon

Working Time:

Job Benefits:

Employer details:

Salary:

Negotiable

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