Marketing Manager

Position Summary

The position contributes to help drive the business, to build a strong brand, to focus on the customers, and to engage internal and external audiences. The position will work under the supervision and guidance of COO to manage all external and internal marketing and related activities for the Company.

Responsibilities

• Strengthen brand message and perception among customers, private and public sector, local and international organizations, INGO partners
• Ensure brand messaging, voice and creative elements are consistent across all marketing channels
• Develop roadmap for the Company brand strategy
• Guide designers, content writers, photographers and production staff
• Organize and manage in the creation of all digital brand and marketing assets including Logo, photos, videos, designs, contents and other creative
• Manage social media accounts and develop the social media content calendar
• Manage the development and refreshment of the website
• Analyze the consumer behavior with the help of tools like Google analytics, Facebook Ads Manager and Chatbot
• Manage to build strong relationships with external agencies, vendors, promotional suppliers
• Manage the development and production of marketing and communications materials, and promotional items within the budgets
• Work effectively with internal departments to achieve the assigned projects
• Develope and execute marketing plans aligned with business objectives
• Implement the Strategy through execution, from developing value propositions and positioning through market research
• Prepare and manage marketing project budgets on a monthly, quarterly, and annual basis
• Communicate with external organizations and serve as the Company's liaison for public relation
• Collaborate with HR team on internal marketing initiative, including the monthly employee newsletter
• Provide the communication guidelines for marketing activities for business team
• Manage the customer care center (call center) and prepare for the monthly reporting
• Oversee to facilitate and escalate complaints and contact data to the appropriate department representative
• Prepare presentation deck for internal and external events based on necessarily

Job Requirements:

Required Qualifications And Skills

• Bachelor or master degree in marketing, business, communications, public relations or related discipline
• At least four years of direct experience marketing products and services to consumers, in another corporate marketing department or an agency
• Demonstrated leadership abilities, with strong critical thinking and interpersonal skills. Two years of supervisory or management experience an asset
• Ability to connect well with people at all levels of the organization
• Comfortable spending time in the field, interacting with clients and field staff
• High proficiency in MS Office required
• Experience with Adobe Creative Suite
• Work-related experience with social media platforms and experience using social media as a customer service tool an asset
• Strong data analytic skiII in consumer behavior
• Intense project management skills
• Knowledge of design and brand principles, as well as production planning requirements, includingl ayout, file formats, color profile, and other specifications
• Knowledge of low-income and micro, small and medium enterprise markets, particularly their language set and vocabulary, an asset
• Excellent written and verbal communication skills
• Proven ability to work in and with teams
• Detail-oriented and organized, with exceptional prioritization and time management skills
• High sense of personal integrity, discretion and good judgment

Working Time:

9:00 AM ~ 5:00 PM

Monday ~ Friday

Saturday & Sunday closed

Job Benefits:

Employer details:

A Well-known Microfinance Company

Salary:

Up to 2,000,000 MMK

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