Position Summary
Responsible for executing a customer advocacy function and mapping customer journeys. Be assigned to work on defining the customer journey management (CJM) strategy with the objective to achieve a cohesive and optimal customer experience for all customer segments across touchpoints.
Responsibilities
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Mainly monitor customer feedback score (CFS), customer sentiment reports, and identify areas of impact
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Understand customer expectation, perception and develop action plans to improve the customer experience gaps and customer satisfaction by working with cross-functional teams
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Conduct user experience testing to monitor seamless customer journey across all products in different departments
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Work closely with internal stakeholders such as product team, brand & marketing communication team to analyze current status, review and revise to improve customer journeys as needed in line with digitalization
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Work together with product team and ensure for a seamless product roll out in accordance Go-To-Market strategies
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Identify area of churn from experience perspective and improve customer retentions accordingly
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Make evidence-based recommendations and presentation to the management and relevant teams as per customer insights to make better informed decisions for the customers
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Critical thinking with analytical skills and digital mindset with knowledge on revenue triggers
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Perform other duties as assigned by the Supervisor