Brand Manager (Brand Development)

Responsibilities

• Determine brand objectives/strategy, both quarterly and yearly, in line with the organization portfolio strategy
• Responsibility for Market Share, Mindshare, brand P&L and overall profitability of the brand
• Lead the development and implementation of the aligned brand marketing plan by identifying key consumer insights and opportunities to deliver the brand and category financial results
• Responsible for assigned brand's new product launch assessment and deployment in market, including P&L, pricing, place and positioning
• Lead on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity
• Build productive working relationship with advertising agency, sales team, insight team, finance and supply chain to manage brand's day to day operations
• Responsible for launch management, building launch plans and legal and regulatory compliance
• Manage brand development budgets, and smooth execution of all campaign and communication activities

Job Requirements:

Required Qualifications & Skills

• Strong understanding of marketing and brand management principles
• Excellent communication and presentation skills
• Demonstrated analytical and problem-solving ability
• Expertise in MS Office (Excel, PowerPoint, Word, Outlook)
• Bachelor’s degree from a relevant field
• 4 years of experience in a marketing client / agency organization function (FMCG / alcobev experience preferred)

Working Time:

Job Benefits:

Employer details:

An Industry Leading FMCG Company 

Salary:

Up to 3,200,000 MMK

Share this job: